Responsibilities

• Paid Media Strategy & Execution
• Develop and execute paid media strategies aligned with broader marketing and growth goals.
• Manage the day-to-day relationship with the studio’s paid media agency of record (AOR), including campaign approvals, reporting cadence, and performance communication.
• Launch and optimize campaigns across platforms, including: Google Ads; Meta (Facebook & Instagram); LinkedIn; TikTok; Snapchat; Programmatic display networks; Connected TV (CTV/OTV).
• Monitor campaign performance and optimize targeting, creative, and bidding strategies to maximize return on investment.
• Conduct keyword research, audience segmentation, and creative testing to improve performance.
• Manage campaign pacing, budget allocation, and bid strategies to ensure efficient use of marketing spend.
• Utilize automated bidding strategies such as Target CPA, Target ROAS, and Maximize Conversions to scale performance.

Analytics, Tracking & Reporting

• Build and maintain paid media dashboards and reporting frameworks using tools such as Looker Studio, Datorama, or similar platforms.
• Track and analyze performance metrics, including CTR, CPC, CPA, CAC, ROAS, and impressions.
• Translate campaign data into clear recommendations that inform creative strategy, budget allocation, and campaign optimization.
• Present campaign results, insights, and strategic recommendations to internal stakeholders.
• Continuously test new channels, formats, and campaign approaches to expand reach and improve performance.
• Ensure proper conversion tracking and campaign measurement, including UTM tagging and attribution tracking.
• Manage attribution tools and reporting frameworks to measure campaign effectiveness.

Collaboration & Partnership

• Partner closely with creative, content, and marketing strategy teams to develop compelling advertising creative and messaging.
• Collaborate with marketing strategy leaders to ensure paid media campaigns support broader business objectives.
• Work alongside internal teams to align landing pages, campaign messaging, and audience targeting with strategic briefs.
• Manage agency and vendor relationships to ensure execution meets performance benchmarks and KPIs.
• Serve as a key partner across marketing initiatives, helping campaigns scale effectively while maintaining brand integrity.

Benefits

• Unlimited Time Off & 12 Paid Holidays: Work hard, play harder—enjoy unlimited time off and twelve holidays on us.
• Company-Paid Health, Dental & Vision: Your health matters—enjoy comprehensive coverage on us, with your dependents getting the same sweet deals! The Chosen will cover apx. 85% of your monthly health coverage costs.
• 401(k) with up to 6% Company Match : We’ll help you grow your savings with a solid company match.
• Paid New Child Leave: We’ve got your back during the most special moments with paid time off for new moms and dads.
• Employer-Paid Life, LTD, & STD Insurance : Peace of mind, guaranteed—our insurance coverage takes care of the big stuff.
• Merchandise Discounts for You & Your Family: Gear up with sweet deals on our swag—your family can join in too!
• Wellness Perks: Stay happy and healthy with wellness goodies that keep you in tip-top shape.
• Travel Opportunities: Pack your bags! Opportunities to travel to internal activations like theatrical premieres, ChosenCon, and our annual staff retreat are on the way!
• The latest tech from Apple to make sure your at home set up is top notch