Responsibilities

• Develop and execute paid media strategies aligned with broader marketing and growth goals.
• Manage the day-to-day relationship with the studio’s paid media agency of record (AOR), including campaign approvals, reporting cadence, and performance communication.
• Launch and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, Snapchat, Programmatic display networks, and Connected TV (CTV/OTV).
• Monitor campaign performance and optimize targeting, creative, and bidding strategies to maximize return on investment.
• Conduct keyword research, audience segmentation, and creative testing to improve performance.
• Manage campaign pacing, budget allocation, and bid strategies to ensure efficient use of marketing spend.
• Utilize automated bidding strategies such as Target CPA, Target ROAS, and Maximize Conversions to scale performance.
• Build and maintain paid media dashboards and reporting frameworks using Looker Studio, Datorama, or similar tools.
• Track and analyze performance metrics (CTR, CPC, CPA, CAC, ROAS, impressions).
• Translate campaign data into clear recommendations that inform creative strategy, budget allocation, and campaign optimization.

Requirements

• 5–7+ years of experience managing paid media campaigns in a digital marketing or agency environment.
• Proven experience working across major advertising platforms such as Google Ads and Meta Ads.
• Strong analytical mindset with experience using marketing analytics and reporting tools.
• Experience managing budgets, forecasting performance, and optimizing spend.
• Excellent communication skills and the ability to present insights to cross-functional stakeholders.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Ability to translate complex data into clear, actionable insights.
• Familiarity with A/B testing, experimentation frameworks, and conversion rate optimization.
• Experience with attribution tools and reporting frameworks to measure campaign effectiveness.
• Ability to establish measurable KPIs and deliver timely performance insights.

Preferred

• Experience with programmatic advertising and demand-side platforms (DSPs).
• Certifications in digital advertising platforms such as Google Ads or Meta Blueprint.
• A creative and experimental mindset with a passion for continuous testing and optimization.

Benefits

• Unlimited Time Off & 12 Paid Holidays: Work hard, play harder—enjoy unlimited time off and twelve holidays on us.
• Company-Paid Health, Dental & Vision: Your health matters—enjoy comprehensive coverage on us, with your dependents getting the same sweet deals! The Chosen will cover apx. 85% of your monthly health coverage costs.
• 401(k) with up to 6% Company Match : We’ll help you grow your savings with a solid company match.
• Paid New Child Leave: We’ve got your back during the most special moments with paid time off for new moms and dads.
• Employer-Paid Life, LTD, & STD Insurance : Peace of mind, guaranteed—our insurance coverage takes care of the big stuff.
• Merchandise Discounts for You & Your Family: Gear up with sweet deals on our swag—your family can join in too!
• Wellness Perks: Stay happy and healthy with wellness goodies that keep you in tip-top shape.
• Travel Opportunities: Opportunities to travel to internal activations like theatrical premieres, ChosenCon, and our annual staff retreat are on the way! Not to mention opportunities to help on set and see The Chosen being produced in real-time.
• The latest tech from Apple to make sure your at home set up is top notch