Responsibilities

• Develop and execute brand communications and experiences that drive volume and submitter growth for the US Orthodontic business.
• Collaborate on the development and execution of education events and congresses/conventions.
• Partner closely with sales and sales operations in developing go-to-market plans that enable execution with external and internal customers.
• Translate features and benefits of Align’s programs and products into compelling, insight driven narratives that build brand love and influence adoption of the Align Digital Platform.
• Collaborate cross-functionally (Marketing, Sales, Clinical Education, USLT) to ensure go-to-market initiatives support measurable commercial outcomes.
• Define KPIs to assess impact on provider behavior, engagement, and utilization; use insights to continuously refine strategy.
• Develop and execute various integrated marketing communications to support promotions, education, product launches, events, and other brand priorities.

Requirements

• 10+ years of experience in healthcare or consumer marketing.
• Proven success in developing insight driven communications and marketing activations.
• Strong ability to collaborate across functions and communicate strategy to executives, sales, and field audiences.

Benefits

• Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans.
• Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• Back-up Child/Elder Care and access to a caregiving concierge
• Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
• Breast Milk Delivery and Lactation Support Services
• Employee Assistance Program
• Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
• Employee benefits. Align offers its employees:
• Short-term and long-term disability insurance in accordance with those plans.