Own the end-to-end go-to-market and demand-gen agenda for Toyota Automated Logistics, translating market signals into differentiated messaging, enablement, and vertical-focused campaigns that move buyers through the funnel.

• Growth & GTM Strategy: Lead comprehensive marketing strategies aligned with objectives across targeted markets and industries.
• GTM Planning & Demand Gen: Partner with sales to translate business goals into actionable go-to-market plans and demand generation campaigns.
• Competitive Positioning: Develop competitor reporting to differentiate global positioning and stay customer-focused.
• Sales Enablement Leadership: Oversee tools, messaging, and training to support the full sales cycle.
• Brand & Positioning Alignment: Ensure assets, brand standards, and product positioning stay in sync.
• Field Feedback & Opportunity Identification: Collaborate with sales leadership to identify gaps and evolving field needs.
• Product Marketing Oversight: Provide strategic direction for product marketing initiatives, including positioning and launch strategies.
• Value Proposition Consistency: Maintain differentiated value across products, solutions, and vertical markets.
• Market Narratives & Cross-Functional Collaboration: Translate technical capabilities into compelling market-facing narratives with product, engineering and R&D partners.
• Vertical Strategy Development: Develop vertical market strategies with audience segmentation, priority solutions, and tailored messaging.