Responsibilities

• Oversee strategy, planning, and optimization of batch, trigger, and transactional campaigns across Email, Push, and SMS.
• Manage and prioritize the activities to support product launches, seasonal campaigns, and customer engagement goals.
• Own KPIs for engagement, conversion, retention, and revenue impact.
• Lead A/B testing initiatives and apply insights to continuously optimize performance.
• Monitor, analyze, and report on campaign performance to inform strategic decisions.
• Develop and execute integrated lifecycle marketing strategies across Email, Push, and SMS channels to support business objectives.
• Align cross-channel campaigns with overall marketing and business goals, ensuring consistent customer experiences.
• Identify and implement opportunities for personalization, automation, and customer journey optimization.
• Lead segmentation strategies to deliver relevant and targeted communications based on customer behavior and lifecycle stage.
• Drive the use of data and insights to personalize content and increase engagement across all channels.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in lifecycle marketing, with a focus on Email, Push, and SMS channels.
• Proven success in developing and executing cross-channel marketing strategies.
• Strong experience with marketing automation platforms, CRM tools, and A/B testing methodologies.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Demonstrated leadership experience managing teams and cross-functional projects.
• Deep understanding of marketing compliance standards and industry best practices.
• Strong project management skills with the ability to prioritize and execute multiple initiatives.

Benefits

• This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.