Sr. Manager, Marketing & Product Strategy at Rheem Manufacturing | Kimberly, WI

Rheem Manufacturing

Sr. Manager, Marketing & Product Strategy

Kimberly, WI (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive comprehensive marketing leadership for HVAC distribution, coordinating multi-channel campaigns and dealer programs to grow brand presence and market share.

Own development and execution of integrated marketing plans across digital, print, trade shows, retail, and email.
Must-have: 10+ years in B2B marketing with HVAC/industrial sector leadership.
Standout: Cross-functional leadership with budget ownership and multi-channel impact.

Job Description

Responsibilities

Develop and implement comprehensive marketing strategies that align with company objectives and industry trends
Lead multi-channel marketing campaigns across digital, print, trade shows, retail, and email marketing to maximize reach and engagement
Drive initiatives that enhance brand awareness, strengthen customer engagement, and expand market share
Foster strong partnerships with RMD’s major brand collaborators, working strategically to enhance brand perception and customer engagement
Develop marketing campaigns that optimize brand co-op budgets, driving growth and maximizing market influence across our territories
Analyze market data and customer insights to identify new growth opportunities and refine marketing approaches
Oversee the development and execution of dealer programs, increasing participation to meet company targets
Plan, schedule, and execute annual dealer meetings and expos
Partner with sales teams to create compelling marketing materials, product promotions, and lead-generation strategies that support annual sales targets by category
Expand the company’s digital presence and social media platforms in collaboration with the E-Commerce Manager and Marketing Specialists

Requirements

Bachelor’s degree in Marketing, Business Administration or related field required
10+ years of experience in marketing, preferably in the HVAC, distribution, or industrial sectors
5+ years of leadership experience
Strong understanding of B2B marketing principles and practices
Strong knowledge of sales and marketing concepts and techniques
Proficiency in digital marketing tools, analytics platforms, and CRM systems
Graphic design (Adobe Creative Suite) and video editing proficiency
Ability to work with a variety of people and handle difficult situations in a positive and professional manner
Exceptional verbal and written communication skills with keen attention to detail
Proven ability to effectively lead a team and numerous projects

Preferred

Building Business/Functional Talent
Building Partnerships
Coaching
Compelling Communication
Creating Influence
Driving Change
Driving Execution
Driving Innovation
Empowering Others
Focusing on Customer-First

Benefits

Building respectful relationships
Acting with integrity
Prioritizing service to others
Striving for excellence

Rheem Manufacturing

3.6 Glassdoor

For 100 years, Rheem has stood as a trusted partner for residential and commercial innovations. From its humble beginnings in 1925, Rheem has grown into a leading global manufacturer of heating, cooling, water heating, and commercial refrigeration solutions, committed to sustainability, and enriching lives through innovation, technology, and enduring quality. To learn more, visit www.rheem.com.

Founded in 1925

Atlanta, Georgia, USA

3.7K employees (198 in marketing)

www.rheem.com

60% recommend to a friend

82% CEO approval