Responsibilities

• Translate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition and channel mix.
• Lead day to day program management with internal and external partners, agencies and licensors, keeping work aligned, on brief and moving.
• Build and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teams.
• Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AI.
• Deliver region ready assets, toolkits and calendars that enable adoption and adaptation at speed without fragmentation.
• Define KPIs, track performance and consumer signals, and recommend optimizations and investment shifts to maximize impact.
• Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization.
• Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets.
• Work with Brand Creative for visual and tonal continuity across events, activations, platforms and content.
• Synthesize insights, plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadence.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field. MBA a plus
• 10 years in integrated consumer marketing or brand management with ownership from planning through activation on complex multi-channel campaigns.
• Strength in turning insights into strategy and tight briefs and in connecting brand building with performance marketing.
• Channel fluency across media, social and creator, content, PR and comms, retail, and shopper, and eComm and DTC, with confidence managing agencies and creators
• Global experience and comfort partnering across regions and time zones while maintaining brand cohesion.
• Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform decisions and tell compelling stories.
• Proven budget stewardship and scenario planning with A&P ownership at the program level.
• Collaboration and influence skills that align diverse partners and keep complex initiatives moving.
• Communication excellence as a clear writer, presenter, and editor with executive ready polish.
• People leadership experience managing direct reports and developing talent.

Preferred

• MBA a plus
• Toy, Game or Licensing experience a plus though not required.