Responsibilities

• The Sr. Manager of Marketing Campaigns is responsible for building and managing integrated marketing campaigns, operational processes, and nurture programs for our global marketing functions.
• This is a global role focused on ensuring marketing strategies and initiatives are translated into scalable, repeatable campaigns and programs.
• This individual translates marketing strategy into actionable campaign frameworks, nurture flows, and operational models that enable us to scale our efforts globally.
• You turn ambitious strategies into high-performing programs and campaigns.
• You translate business and market goals, ABX strategy, and messaging into clear campaigns, programs, and nurture strategies, then ensure each is planned, governed, documented, and continuously improved across regions.
• You excel in systematic thinking, driving the processes and frameworks that enable operations with speed, efficiency, and consistency.
• Define and own campaign programs for specific campaign motions (e.g., lifecycle nurture, demand acceleration, launch amplification).
• Develop the campaign strategy, objectives, and structure for each program, including target audiences, intent triggers, sequencing logic, and success definition.
• Design scalable nurture frameworks, including progression logic, stage alignment, and exit criteria.
• Lead the end‑to‑end lifecycle of campaign and other programs, including: Campaign briefs and program definition, Global planning and prioritization, Readiness and performance optimization reviews with Campaign Orchestration
• Own campaign- and program‑level processes, including intake, prioritization, readiness criteria, and retrospectives.