Drive data‑driven marketing optimization across paid and owned channels to maximize revenue and eCommerce growth.

• Own performance analysis across paid and owned channels, translating data into actionable insights that directlyimpactrevenue, customeracquisition,and retention.
• Develop andmaintainreporting frameworks and dashboards to track key eCommerce and marketing KPIs (ROAS, CAC, LTV, conversion rate, retention, AOV, etc.).
• Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.
• Build andmaintaindashboards using Tableau, Looker, Power BI, and other analytics tools toprovidereal-time insights on DTC, retail, and omnichannel performance.
• Prepare analyses and visual reports that clearly communicate insights, findings, and recommendations to the executive leadership team.
• Work closely withpaid media team, social media team, anddigital experienceteams to refine digital marketing strategies based on performance insights.
• Develop and manage a structured testing roadmap across channels, including A/B, multivariate, and incrementality testing to continuously improve performance.
• Continuouslymonitorperformance and consumer behavior,identifyemerging trends or issues (e.g., seasonality, promotions, pricing, inventory), and recommend strategies to address them.
• Stayup-to-dateon emerging platform updates, AI-driven analytics, andMarTechadvancements to enhance digital strategy andmaintaina competitive edge.
• Translate complex data into clear executive insights,identifyingkey drivers of growth vs. risk across DTC, Amazon, and TikTok Shop