Responsibilities

• Own the full lifecycle marketing program, including strategy, execution, and optimization, serving both residential homeowners and interior designers with distinct journeys and messaging for each audience.
• Design and manage automated flows and campaign programs that move customers from discovery to purchase
• Own the strategy to drive repeat rate and LTV, with particular focus on the designer and architect community.
• Lead creative testing cadence across campaigns and flows; own reporting, communication of results, and development of best practices. Manage briefing to the creative team and internal review process.
• Build SMS into a fully realized channel alongside email, identifying opportunities to deepen engagement and extend the customer journey across both digital and showroom touchpoints.
• Partner with Analytics team to ensure first-party data is being fully utilized to send the right message, to the right customer, at the right time. Own ESP/vendor relationships and platform optimization.
• Define and track KPIs across the lifecycle program; report on performance regularly and translate data into actionable recommendations that improve engagement, conversion, and retention.
• Collaborate closely with Creative, Web/Ecomm, Digital Marketing, Analytics, and Sales to align lifecycle initiatives with broader business objectives and the omnichannel experience.

Requirements

• 5-7 years of hands-on experience in lifecycle, email, and retention marketing, ideally within a premium consumer, luxury, or home design brand.
• Proven track record building and optimizing lifecycle programs with strong command of segmentation, personalization, and behavioral targeting.
• Experience designing for multiple distinct audiences, including trade or B2B segments, is a plus.
• Analytical by nature, with the ability to translate performance data into clear insights and actionable recommendations.
• Experience briefing and collaborating with creative teams, with strong written communication and attention to detail.
• Comfortable building in a fast-paced, entrepreneurial environment — this is a role for someone who likes to own things and move quickly.
• Experience with Listrak strongly preferred; familiarity with CDP platforms a plus.
• Passionate about home design and luxury consumer goods with a strong understanding of customer behaviors and trends.

Benefits

• At Soho Studio/TileBar, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance, and Short-Term Disability in addition to a Company match on 401K, and Free Weekly Lunch. Our employees also receive Paid Time Off (PTO), Holidays, and Personal Days.