Sr Manager Integrated Media Strategy at Universal Studios Hollywood | Universal City, CA | $110K/yr – $135K/yr

Universal Studios Hollywood

Sr Manager Integrated Media Strategy

Universal City, CA (Hybrid)

$110K/yr – $135K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the paid media spine of a brand with cross-functional impact, translating business needs into media plans, while partnering with analytics to turn MMM outputs into actionable buys.

Own media strategy, plan maintenance, and budget reporting with internal and agency partners.
Collaborate with Analytics to turn measurement outputs into practical media tactics that move the business.

Job Description

Responsibilities

Engage with Brand partners to understand business needs, translating to how paid media can support those needs; stay up to date on the status of the business, including key product launches and seasonal needs
Drive media strategy development & implementation, and ensure media plans stay fresh and effective as the business evolves and fluctuates, updating plans as needed
Develop and maintain strong relationships with agency partners and internal stakeholders; serve as the voice of media to internal partners, the Paid Media SME, communicating media plan details confidently in both written and presentation form
Proactively bring new ideas, opportunities and best practices to media strategies, ensuring media plans align with business needs and consumer behaviors
Partner with Analytics to ensure data integrity of inputs of paid media data into the MMM; translate MMM output to actionable and effective media strategy
Responsible for media budget accuracy and reporting to internal stakeholders and Finance
Perform other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field required.
8+ years’ prior hands-on experience Media planning and/or buying, agency- or brand-side; experience working across various media types and platforms; in-depth understanding of the media marketplace required
Proficiency in the Microsoft Office Suite required, with particular focus on experience with Excel & PowerPoint, or similar
Solid understanding and work experience with both online and offline media planning and buying
Experience in partnering with analytics teams and resourcing data & insights from measurement and analytics platforms to inform media strategy
Ability to provide “thought leadership” and creative problem solving when to dealing with strategic challenges to deliver on business goals.
Strong organizational, verbal, and written communication and presentation skills.
Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.

Preferred

Demonstrated ability to work independently in a deadline-oriented environment
Demonstrated experience in troubleshooting and resolving problems
Ability to quickly learn new technologies, applications and processes
Demonstrated ability to work directly with internal departments towards issue resolution, or to gain alignment on decisions

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Universal Studios Hollywood

Experience Universal Studios Hollywood TM - where everyday is an opportunity to take action, a chance to have fun. We bring to life the ultimate Hollywood entertainment experience with the world’s largest movie studio and heart-pounding rides, shows and attractions. Here, your individuality helps movie-making magic meet real life thrills to inspire memories that last a lifetime. Therefore, we strive to attract the best talent across a range of positions from hourly guest service to professionals. You are encouraged to bring the passion, energy and creativity that will make a difference to the thousands of families and friends who explore our universe every day. Get ready for an epic adventure at a place where you can be Universally You - Universal Studios Hollywood TM, the Entertainment Capital of L.ASM.

Founded in 1964

Los Angeles, California, USA

7.8K employees (2,141 in marketing)

www.universalstudioshollywood.com/jobs