Responsibilities

• Lead research and analytics support for Sales and Marketing, including audience data, network metrics, normative benchmarks, and campaign insights that power case studies and sales collateral
• Leverage LoopMe's proprietary measurement solutions and syndicated tools to develop and present audience and campaign analyses to senior client and internal stakeholders
• Own the internal product story and market narrative — benchmarks, meta-analyses, and case studies that define how LoopMe is positioned in market
• Partner directly with Product leadership to shape new measurement capabilities and enhancements to LoopMe's advertising outcomes platform
• Manage third-party measurement vendors and partners, evaluating new solutions against vendor capabilities, industry trends, and evolving client needs
• Lead the market research and tentpole insights function end to end — developing and launching surveys, identifying key insights and audiences, and building collateral for the sales team
• Partner with revenue leadership to build and scale the insights function in support of key accounts
• Serve as the senior point of contact for research and measurement conversations with clients
• Design and implement AI-enabled workflows to solve high-priority client measurement problems
• Set the bar for analytical rigor across the function — methodology validation, cross-checking, and defensible documentation of assumptions and limitations

Requirements

• 8+ years of experience in marketing or media analytics (agency- or brand-side experience preferred)
• Knowledge of measurement methodologies including brand lift, MMM, and geo incrementality testing
• Strong knowledge of the programmatic ecosystem
• Proficiency in Excel and PowerPoint
• Proficiency working with AI tools, including Claude and Gemini
• Working knowledge of R and Python
• Proven track record operating as a senior IC — owning ambiguous problems and driving them to defensible, shipped outcomes with minimal direction

Preferred

• Experience building measurement POVs or research collateral in support of a sales or new business team
• Familiarity with brand lift, foot traffic attribution, sales outcomes, MMM, and geo-based incrementality measurement methodologies

Benefits

• Bonus
• Hybrid working — Tues-Thurs in our Union Square office
• Self-Managed Vacation policy (no max on annual leave!)
• 1 month work-from-anywhere
• Healthcare
• 401k
• Summer Fridays (half-day Fridays, Memorial Day through Labor Day)
• LoopMe Gives Back
• Learning & development support, including internal mobility and bi-annual promotion cycles