Responsibilities

• Own influencer and social strategy with KPIs and accountability for success.
• Oversee influencer vetting, negotiation, and contracting.
• Lead high-quality social content creation aligned with brand guidelines.
• Plan and execute integrated campaigns across social, content, influencers, and paid ads.
• Support Community Manager in monitoring channels and engaging followers.
• Use data-driven insights to track metrics and optimize strategies.
• Lead and mentor a team to ensure cross-channel execution.
• Identify and implement AI/tools to streamline workflows and insights.

Requirements

• 6+ years leading influencer marketing and organic/paid social, preferably in CPG.
• Proven experience delivering end-to-end influencer programs from strategy to execution.
• Strong creative judgment with a performance mindset translating data into storytelling.
• Senior-level ownership to drive work end-to-end with minimal oversight.
• Strong people and cross-functional leadership building trust across functions.
• Deep understanding of major social platforms, tools, and analytics.
• Excellent written and verbal communication to inform content and narratives.
• Experience managing budgets and external partners with clear briefs and accountability.
• Thrive in a fast-paced environment and manage multiple projects.
• Bachelor\'s degree in marketing or related field; advanced degree a plus.

Preferred

• CPG industry experience (preferred)
• Proven track record of driving measurable ROI from influencer campaigns (preferred)

Benefits

• Flexible work options (fully remote, hybrid, onsite)
• Generous paid time off
• Competitive salaries and bonus incentives
• 401K company match
• Competitive medical, dental, & vision insurance
• Pet insurance
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer Hours
• LinkedIn learning membership