Responsibilities

• Build and manage LifeMD’s creator roster specifically tailored to our primary verticals: WeightCare (patient weight-loss journeys, GLP-1 content), Men’s Health (sexual health, hair loss, TRT), and Women’s Health (hormone therpy, primary care, wellness).
• Source, hire, and manage ongoing relationships with UGC creators, social influencers, researchers, real patient advocates, and board-certified medical professionals.
• Build a reliable pipeline of creators to consistently deliver fresh, high-volume video content tailored to the distinct tone and target audience of each business line.
• Negotiate usage rights, perpetual/term ad rights, and allow-listing permissions into all creator contracts.
• Partner with the Paid Social team to scale top-performing assets through creator handle boosting, Partnership Ads (Meta), and Spark Ads (TikTok).
• Repurpose creator and medical content into assets like landing pages & PDP’s
• Write clear, high-converting creative briefs for creators covering hooks, problem-and-solution messaging, and product/service demonstrations
• Test different hooks, calls-to-action, and video styles to find what converts and lowers acquisition costs per vertical.
• Maintain asset pipeline that delivers net-new, performance-vetted creator ad assets every week across all three pillars. These adhere to brand guidelines and standards.
• React quickly to social trends & market/industry moments

Requirements

• Direct Experience: 5+ years managing influencer and creator marketing programs for a direct-to-consumer (DTC), subscription, or health brand.
• Vertical Versatility: Experience managing campaigns across differing demographics.
• Performance Focus: Experience managing substantial budgets tied directly to customer acquisition metrics and sales growth, not just engagement.
• Technical Ad Knowledge: Practical experience negotiating paid usage rights, licensing terms, and allow-listing across Meta, TikTok, and YouTube.
• Regulated Industry Experience: Prior experience in telehealth, health and wellness, skincare, or finance, where medical or legal claims require review.
• Data-Driven Approach: Ability to look at ad manager data, spot where viewers drop off, and brief creators on how to fix leaky funnels.
• Strong Negotiation: Clear, professional negotiation skills with talent, talent managers, and agencies to secure fair terms and usage rights.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, Roth 401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible Paid Time Off
• Paid Holidays
• Short Term Disability
• Training & Development