Sr. Manager, Growth & Performance Marketing

Santa Monica, CA (Hybrid)

$120K/yr – $135K/yrSenior Level5+ years exp

Posted 5 months ago

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Job Description

Responsibilities

  • Manage partner pitching & rate negotiations
  • Coordinate partner communications around deals, offers, and seasonal moments
  • Track performance and contribute to affiliate expansion forecasting
  • Help execute the CRO roadmap across the portfolio, aligned to revenue impact and business priorities
  • Conduct site and UX audits to identify conversion opportunities
  • Build and launch A/B and multivariate tests hands-on
  • Manage the testing calendar across properties
  • Contribute to test prioritization based on ROI, effort, and technical complexity

Requirements

  • 5–8 years of experience in growth marketing, performance marketing, or digital marketing
  • Hands-on experience with affiliate marketing, CRO, and CRM/lifecycle programs
  • Proficiency with analytics platforms (GA4, Klaviyo, Funnel, or similar)
  • Experience coordinating with paid media agencies across SEM, Social, and programmatic
  • Strong analytical skills with the ability to translate data into action
  • Experience managing cross-functional stakeholders, including marketing managers, agencies, and developers
  • Highly organized, self-directed, and comfortable taking initiative in a fast-paced, evolving environment
  • Proven experience leveraging AI to drive workflow efficiency (e.g., reporting automation, experimentation, creative and campaign optimization)

Preferred

  • Luxury retail (e-commerce), lifestyle, or hospitality/travel industry experience strongly preferred
  • Experience leveraging AI to drive workflow efficiency (e.g., reporting automation, experimentation, creative and campaign optimization)
  • Familiarity with A/B testing tools, tag management, and attribution modeling

Benefits

  • Culture of Growth & Belonging; Culture of Growth: A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
  • Guided Skills Development: Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
  • Diversity, Equity, Inclusion & Belonging: We honor individuality while fostering a culture of respect and belonging across all teams.
  • Community Engagement: Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
  • Health Coverage: Medical, dental, and vision plans through Aetna.
  • Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
  • Employee Assistance Program (EAP): Confidential support for emotional wellbeing, financial planning, and life management through Unum.
  • Paid Time Off: Flexible PTO plus 11 paid holidays each year for corporate team members.
Proper Hospitality logo

Proper Hospitality

Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Hotel June and The Collective brands. Each property is a distinct reflection of the vibrant community surrounding it, yet shares a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion and wellness. Led by the visionaries behind The Kor Group, the company currently manages Proper branded hotels in Santa Monica, Downtown L.A., San Francisco and Austin, The Shelborne by Proper in Miami, the Hotel June in West Los Angeles and Malibu; and The Collective, a curation of design-driven independent hotels including Avalon Hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, The Culver Hotel in Culver City, the Montauk Yacht Club in Montauk, NY. Look to see the brands expand into new markets such as Dallas, Miami, Palm Springs and more. Santa Monica Properhttps://www.properhotel.com/santa-monica/ Downtown L.A. Properhttps://www.properhotel.com/downtown-la/ Austin Properhttps://www.properhotel.com/austin/ San Francisco Properhttps://www.properhotel.com/san-francisco/ Hotel June West LAhttps://www.thehoteljune.com/west-los-angeles/ Hotel June Malibuhttps://www.thehoteljune.com/malibu/ Ingleside Estatehttps://inglesideestate.com/Avalon Palm Springshttps://www.avalon-hotel.com/palm-springs/ Avalon Beverly Hillshttps://www.avalon-hotel.com/beverly-hills/ The Culver Hotel https://www.culverhotel.com/ Montauk Yacht Clubhttps://montaukyachtclub.com/The Shelbornehttps://www.properhotel.com/shelborne/Proper Givinghttps://www.properhotel.com/proper-giving/

Founded in 2014
Santa Monica, California, USA
448 employees (27 in marketing)

Traffic Signals

Monthly Visitors
155.2K
Monthly Google Ads Budget
$31.4K
Traffic Source Mix
Search
53.3%
Direct
35.8%
Referral
9.5%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~448

Marketing Team

Marketing Team Size
17 (4% of company)

Funding

Total Funding
$333.4K
Last Raise
$333.4K
Series Unknown, 2 years ago

Funding History

  • Sep 2024
    Series Unknown • $333.4K

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