Own translating brand strategy into integrated GTM plans, lead cross‑functional campaigns, guide creative development, and deliver region-ready assets and performance insights that drive impact at speed.

• Translate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition, and channel mix.
• Lead day to day program management with internal and external partners, agencies, and licensors, keeping work aligned, on brief and moving.
• Build and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teams.
• Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AI.
• Deliver region ready assets , toolkits and calendars that enable adoption and adaptation at speed without fragmentation.
• Define KPIs, track performance and consumer signals , and recommend optimizations and investment shifts to maximize impact.
• Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization.
• Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets.
• Work with Brand Creative for visual and tonal continuity across events, activations, platforms, and content.

• Synthesizes insights , plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadence.
• Coach junior team members and help improve ways of working that raise quality, clarity, and speed.
• Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers.

• Education: Bachelor’s degree in marketing, communications, business, or related field.
• MBA a plus.

• MBA a plus.
• Toy, Game or Licensing experience a plus though not required.

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!