Own the game marketing strategy from greenlight through post-launch, coordinating with SIE and Sony to drive live service growth and cross-title campaigns.

• Marketing Strategy – Lead marketing for game titles
• Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations
• Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics
• Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics
• Drive holistic franchise management, marketing revenue opportunities outside of game launches
• Budgeting – Manage annual title marketing budgets
• Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game

Requirements

• 10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
• Marketing degree or equivalent

Preferred

• Master's Degree is preferred
• Live services experience, can include products with continuous revenue models and constantly updated content offerings
• Expertise in assessing and building new business models with players in mind
• Ability to make data driven marketing decisions
• Excellent verbal and written communication skills
• Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
• Ability to think strategically and execute tactically, and a persistent attention to detail
• Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
• Proven expertise in the planning, execution and leadership of business plans
• Bi-lingual fluency in English and Japanese