Sr. Manager, Franchise Marketing at Mattel | East Aurora, NY | $125K/yr – $150K/yr

Sr. Manager, Franchise Marketing

East Aurora, NY (On-site)

$125K/yr – $150K/yrSenior Level8+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Lead global franchise strategy for Fisher-Price, aligning licensing and cross-regional plans to drive growth.

Own multi-year franchise strategy and cross-franchise plans with regional alignment.
Must-have: 8+ years in franchise strategy, integrated marketing, and global leadership.
Standout:Experience launching cross-touchpoint programs and leading cross-functional execution.

Develop and own the long-term global franchise vision and strategy for Fisher-Price, grounded in consumer insights, category trends, and regional business dynamics.
Lead global licensing strategy across priority IP, defining priorities and promotional moments that drive revenue beyond the core toy business.
Partner with Toy and Brand leads to build cross-franchise tentpole plans
Build multi-year franchise marketing plans that align global brand strategies with regional consumer products priorities to create strong, integrated global moments.
Collaborate with retail development and commercial teams to create omnichannel marketing programs, retail activations, and content updates.
Evaluate franchise potential for new content or brand extensions and lead franchise launch strategies for viable IP.
Create, manage, and evolve global franchise pitch materials, including franchise decks, one-sheets, and selling tools for internal and external partner presentations.
Lead global 360° franchise meetings, ensuring clear communication and alignment across regions and lines of business.
Plan and manage franchise marketing budgets, including trade advertising investments.
Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.

8+ years minimum
Proven expertise in franchise strategy, integrated marketing and brand management.
Experience managing multi-generational or heritage franchises strongly preferred.
Excellent computer skills
International business and global marketing experience.
Excellent presentation, verbal, written and interpersonal communication skills.
High proficiency in project management, stakeholder management and prioritization.
Ability to manage multiple workstreams in a fast-paced environment while maintaining strategic focus.
Demonstrated ability to build and lead collaborative, cross-functional teams, and drive execution of cross-touchpoint programs.

Creative storyteller with the ability to articulate a compelling vision and influence stakeholders at all levels.
Openness to learn from others and the courage to inspire others.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.