Responsibilities

• Franchise Sales Strategy Development: Understand the marketing needs of the Franchise Sales team and develop a comprehensive marketing strategy with supporting materials to support franchise sales growth. This includes leading bi-weekly marketing calls, participating in Franchise Sales meetings and collaborating directly with the Marketing and Franchise Sales leadership teams.
• Franchise Sales Communications Strategy: Develop, deliver, and maintain an overall franchise sales communications strategy. This strategy should include multiple channels such as email, network work sessions, formal presentations, one-on-one conversations, drip email campaigns, and social media content planning and development.
• Franchise Sales Marketing Narrative Development: Understand the C21 Marketing offering in detail and in real-time. Develop a monthly, quarterly, and annual narrative promoting this marketing offering to the franchise sales team and prospects. This narrative should also include franchise sales marketing initiatives in Hispanic and other growth markets.
• Franchise Sales Marketing Ambassador: Develop and deliver virtual and in-person presentations to the franchise sales network. Host 1:1 calls with franchise sales brokers and prospects. Present marketing offering to prospects in virtual and in-person Franchise Sales Meetings as needed.
• Cross-Functional Collaboration: Partner with product, operations, creative and growth teams to develop and deploy franchise sales marketing and sales enablement assets (email, flyers, videos, web, etc).

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field is preferred.
• 4+ years of experience in Marketing supporting traditional and emerging digital channels such as SEM, SEO, Display, Social, Video, Direct Mail, and Call Centers.
• Marketing Leadership experience required and experience in Marketing at the brand/enterprise level.
• Real Estate, Financial Services, or Franchise experience is preferred.
• Excellent presentation skills with the ability to speak persuasively in live or virtual settings.
• Excellent copywriting and written communication skills.
• Experience deploying marketing campaigns through Salesforce or other CRM and marketing solutions.
• Working knowledge of Google Analytics or similar web analytics tools.
• Good eye for design and experience guiding design/creative partners in the development of marketing and sales enablement materials.
• Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment.

Preferred

• Real Estate, Financial Services, or Franchise experience is preferred.