Responsibilities

• Develop and execute a North American event strategy aligned with S&S's business objectives, brand strategy, and commercial priorities.
• Manage the annual event portfolio, including national trade shows, customer events, sales conferences, leadership meetings, regional activations, brand moments, and customer engagement experiences.
• Recommend annual event investments based on business impact, customer value, and brand visibility.
• Develop annual and long-range event plans that support company growth and customer engagement.
• Present event and experiential strategies, performance metrics, and recommendations to executive leadership.
• Lead the planning and execution of live, virtual, and hybrid events from concept through post-event analysis.
• Oversee venue selection, budgeting, logistics, travel, exhibit management, production, registration, and onsite execution.
• Ensure every event and experience reflects the S&S brand and delivers a seamless customer experience.
• Identify new technologies and engagement strategies that enhance event effectiveness, attendee engagement, product/brand discovery, brand storytelling, and operational efficiency.
• Proactively manage event risks and contingency planning.
• Partner across Marketing, Sales, Creative, Merchandising, Product Marketing, Operations, and Corporate Communications to deliver integrated event campaigns and customer experiences.
• Lead the development and execution of event content and programming, partnering with Corporate Communications, Creative, and business leaders to deliver engaging presentations, customer sessions, executive messaging, and brand storytelling.
• Ensure consistent execution of the S&S brand across every customer-facing event and experiential touchpoint.
• Collaborate on booth design, sponsorships, activations, presentations, and event content that showcase the breadth of the S&S portfolio.
• Continuously improve the attendee journey before, during, and after each event.
• Lead the development of immersive brand and product experiences that help customers engage with S&S solutions, discover products, and understand the value of our technology, services, and business solutions.
• Translate business priorities into compelling customer experiences, including interactive environments, product showcases, demos, brand activations, and customer journey moments.
• Lead, coach, and develop the Event Specialist while building scalable processes that support future growth.
• Serve as the primary liaison between internal stakeholders and external agencies, vendors, venues, and strategic partners.
• Lead agency and vendor relationships to ensure exceptional creativity, execution, innovation, quality, and value.