Responsibilities

• Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
• Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
• Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
• Generate performance reports and translate data insights into actionable campaign strategy recommendations
• Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
• Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
• Stay current with digital advertising trends and continuously test new channels to drive competitive advantage

Requirements

• 5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
• Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
• Strong experience with A/B testing, landing page optimization, and conversion rate optimization
• Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
• Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
• Knowledge of SEO principles and integrated organic/paid strategies
• Analytical mindset with strong problem-solving abilities
• Results-oriented with a track record of exceeding performance targets
• High levels of integrity, autonomy, and self-motivation
• Excellent communication and presentation skills
• Collaborative team player with cross-functional experience
• Adaptable and comfortable working in a fast-paced, evolving environment

Benefits

• To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent.
• We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match.
• We offer highly affordable medical, dental, vision coverage, and many other valuable benefits.
• We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life.
• We encourage giving back to our communities by providing paid volunteer time off.
• We are proud to be an Equal Opportunity Employer!