Responsibilities

• Lead the development and execution of HGA's firmwide digital marketing and content strategy across web, social, video, email, and paid channels.
• Establish a cohesive national content strategy with adaptable frameworks that support planning and distribution across HGA's eight markets.
• Ensure digital programs support the full client journey—from brand awareness and thought leadership through ongoing engagement.
• Incorporate targeted lead capture and nurturing strategies to align digital engagement with business development priorities.
• Partner with Brand, Communications, Business Development, and Market leadership to ensure digital strategy supports firmwide priorities and growth initiatives.
• Editorial Strategy, Planning & Governance: Own the development andEditorial Strategy, Planning & Governance: Own the development and
• Content governance: Own the development of the annual editorial and content calendar, ensuring content programs support the firm's strategic plan, growth initiatives, and go-to-market strategies of eight markets.
• The Senior Manager oversees the platforms, processes, and analytics that power HGA's digital presence.
• The role leads a digital and content team to execute and optimize across channels.