Responsibilities

• Strategy: Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat. Ensure programs are aligned to pipeline goals and priorities.
• Target Ownership: Own channel-level funnel targets for Direct Acquisition sales motion. Develop quarterly plans to achieve growth goals.
• Lead & Funnel Management: Monitor end-to-end funnel performance across acquisition channels. Identify funnel leaks and conversion gaps.
• Agency & Vendor Management: Own relationship with paid media agencies and external vendors. Set performance targets, oversee budget allocation, monitor execution quality, and drive continuous efficiency improvements.
• Testing & Optimization: Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels.

Requirements

• 8+ years of experience in demand generation or performance marketing
• PPC and paid media expertise: Strong experience in managing global and localized PPC campaigns, with a focus on lead generation and campaign optimization
• Integrated Campaign Management: Proven ability to develop and execute integrated marketing campaigns across multiple channels (PPC, email, content, etc.) to drive demand and align with broader business objectives.
• Technical Proficiency: Proficient in HubSpot and Salesforce to manage lead flow, segmentation, and reporting.
• Analytical Skills: Strong analytical mindset with the ability to interpret data, identify trends, and drive data-driven decisions that improve outcomes.
• Problem-Solving Ability: Proactive in identifying operational bottlenecks and proposing solutions to improve lead flow, routing, and data quality.
• Collaboration: Strong communication skills with a collaborative attitude, working effectively with a cross-functional team.

Benefits

• G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years and more.