Senior Demand Generation Manager
Optro
USA (Remote)
$130K/yr - $178K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Sr. Manager, Demand Generation (ABM/Digital)
Boston, MA (Remote)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
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Job Summary
Drive B2B digital demand by leading integrated campaigns and ABM to fuel pipeline.
- Plan and execute integrated digital campaigns across paid search, display, retargeting, paid social, SEO/AEO, and ABM platforms
- Must-have: 7â10 years of experience in B2B digital marketing or demand generation
- Standout: Proven ability to connect digital programs to pipeline and revenue
Job Description
Responsibilities
- Plan and execute integrated digital campaigns across paid search, display, retargeting, paid social, SEO/AEO, and ABM platforms
- Manage campaign landing pages, A/B testing, and conversion rate optimization
- Oversee content distribution for blogs, white papers, solution briefs, videos, infographics, and webinars
- Build targeted ABM programs (1:1, 1:Few, 1:Many) using intent data and personalization
- Partner with Sales to align campaigns to target accounts and active opportunities
- Monitor KPIs across channels and continuously optimize performance
- Build dashboards and reporting tied to pipeline and revenue impact
- Own the digital marketing budget and ensure strong ROI and efficient cost-per-lead metrics
Requirements
- 7â10 years of experience in B2B digital marketing or demand generation
- Hands-on experience across paid media, ABM, SEO, and marketing automation
- Strong analytical mindset with experience building dashboards and performance reports
- Proven ability to connect digital programs to pipeline and revenue
PointFive
PointFive enables continuous cloud cost efficiency through our proprietary DeepWasteTM technology, designed to uncover major savings potential hidden within your cloud infrastructure. Our platform empowers enterprise organizations to proactively address these inefficiencies, and provides a tremendous opportunity to optimize valuable resources they may not realize are being wasted.By offering specific, actionable analysis and recommendations, our innovative approach enables organizations to better manage, optimize, and remediate typically overlooked cost inefficiencies. This not only enhances cost awareness and opportunities for continuous growth, but also fosters better collaboration between FinOps and Engineering teams, paving the way for greater organizational efficiency.
Traffic Signals
Monthly Visitors
4.4K
Monthly Google Ads Budget
$456
Traffic Source Mix
Search
36.2%
Direct
45.2%
Referral
9.4%
Social
8%
Paid
1.1%
Headcount Trend
Current headcount: ~103
Marketing Team
Marketing Team Size
7 (7% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$36M
Last Raise
Series A, 1 years ago
