Sr. Manager, Dealership Marketing

Wake County, NC (Hybrid)

$110K/yr – $130K/yrSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own OEM and dealer-network activation to drive EV owners onto the IONNA network, with local-market activations and cross‑team messaging to move partnerships to measurable charging adoption.

  • Dealership/OEM Activation: Build and execute regional activations and co-marketing with OEMs to drive charging adoption.
  • Dealer Network Enablement: Strengthen relationships with dealer networks and OEM marketing teams and provide tools to promote charging behavior.
  • Measurement & Reporting: Track utilization metrics and report performance of dealership driven programs against KPIs.

Job Description

Responsibilities

  • Develop and execute dealership activation programs in partnership with OEMs.
  • Design co-marketing campaigns that drive new EV owners to IONNA charging locations.
  • Build and manage relationships with dealer networks and OEM marketing teams.
  • Enable dealership sales teams with tools and programs to promote charging behavior.
  • Coordinate local market activations tied to dealership regions and charging sites.
  • Partner with Communications on OEM messaging and alignment.
  • Track and report performance of dealership-driven programs tied to utilization metrics.
  • KPIs: Percentage of new EV buyers activated onto IONNA network
  • Billing/participation metrics not applicable.
IONNA LLC logo

IONNA LLC

4.0 Glassdoor

Welcome to IONNA, where innovation meets the road in the electrifying world of electric vehicles. Comprising eight automotive powerhouses — BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota — IONNA is at the forefront of revolutionizing EV charging in North America.Our mission is clear: make EV charging accessible, reliable, and incredibly convenient. As the driving force behind a high-powered charging network set to deploy a minimum of 30,000 chargers, IONNA is not just creating a network; we're crafting an experience. From strategic station locations to seamless, customer-centric solutions, we're transforming the entire EV journey.Embark on an electrifying career at IONNA, where innovation takes the driver's seat. As part of our passionate team, you'll pioneer groundbreaking solutions in the electric vehicle charging landscape. Join us in crafting a sustainable, zero-emission tomorrow by contributing your skills to a venture backed by automotive giants. Grow professionally in an industry set to reshape the automotive world. At IONNA, your career journey aligns with the future of mobility.

Founded in 2023
Durham, North Carolina, USA
80 employees (4 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
28.8K
Traffic Source Mix
Search
40.3%
Direct
50.3%
Referral
4.3%
Social
3.6%
Paid
1.5%

Headcount Trend

Current headcount: ~80

Funding

Last Raise
Corporate Round, 2 years ago

Funding History

  • Jul 2024
    Corporate Round

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