Responsibilities

• Provider Insight Development, Personas & Value Propositions
• Translate Market Insight research into actionable provider personas.
• Develop audience‑specific value propositions and messaging that reinforce Labcorp’s scientific credibility, clinical value, and differentiation, aligned with the enterprise audience strategy.
• Go‑to‑Market Strategy, Growth Plays & Lifecycle Activation
• Support growth of customer audiences—planning and executing against annual growth strategy while driving audience expansion and elevating brand confidence and reputation.
• Translate provider audience strategy into prioritized targeted GTM campaigns, growth plays, and lifecycle programs designed to acquire, engage, retain, and expand provider relationships.
• Develop clear, actionable creative and channel briefs that translate strategic objectives into execution requirements, and review these briefs with channel partners to ensure alignment on goals, messaging, sequencing, and activation plans.
• Work with channel partners to operationalize GTM plans into integrated activation, ensuring coordinated messaging, creative, and timing across web, email, paid, organic, and field channels (working with Portfolio Marketing).
• Ensure consistent execution across paid, earned, and owned channels.
• Content Engine Execution & Content System Management

Requirements

• Bachelor’s degree.
• 6 or more years of experience in marketing, customer engagement, or provider-focused commercial roles within healthcare, diagnostics, laboratory services, or other B2B clinical environments.
• Demonstrated knowledge of provider segments (e.g., Primary Care, Health Systems, FQHCs, Independents, Pediatrics).

Preferred

• Master of Business Administration (MBA).
• Experience with digital marketing, demand generation, or lifecycle marketing.

Benefits

• Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.