Responsibilities - Lead the design and architecture of CRM solutions, leveraging industry best practices and innovative technologies across both B2C and B2B platforms. - Own the end-to-end strategy, performance, and day-to-day operations of the customer loyalty program (B2C). - Collaborate with cross-functional teams to gather requirements, define objectives, and develop comprehensive CRM technical strategies. - Design and code digital assets including emails, push notifications, SMS, banners, landing pages, and forms according to best practices and brand styles and guidelines. - Manage loyalty program communications strategies across digital channels, (Email, SMS, In-app, SMS) ensuring messaging is personalized based on member tier, behavior, and lifecycle stage. - Implement and manage B2B-specific communication streams, such as event invitations, client onboarding sequences, and quarterly business review (QBR) reminders, ensuring alignment with B2B sales cycles and professional tone of voice. - Stay informed about emerging trends, best practices and technologies in CRM, email marketing, SMS, and push notifications, and make recommendations for integration into existing systems. - Drive process improvements and optimization initiatives to enhance the efficiency and effectiveness of CRM operations. - Ensure thorough end-to-end quality assurance testing of campaigns by collaborating closely with team members and agency partners. - Operate ESP applications such as, SFMC, Sailthru for large-scale transaction, commercial personalized and automated emails. Provide necessary reports for business needs. - Support with email quality control (CAN-SPAM, GDPR, bounce rate, open rate, click through rate, content, and pricing). - Other job-related duties as assigned. Requirements - Bachelor’s degree in information technology and/or higher education or related field. - 5+ years of direct email coding experience, managing and executing email programs for consumer products with a major Email Service Provider or CRM platform (E.g SFMC, Sailthu, Responsys, Adobe Campaign). - Project management skills with an ability to work with different internal teams and external agencies and across multiple time zones when required. - Proven experience as a Solutions Architect or similar role, with a focus on CRM platforms and related technologies. - Hands-on experience building and optimizing email campaigns using CRM tools and marketing automation platforms. - Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams. - Excellent communication and interpersonal skills, with the ability to effectively engage with clients and internal stakeholders at all levels. - Strategic thinking and problem-solving abilities, with a track record of delivering innovative solutions to complex business challenges. - Experience in AMPscript, REST/SOAP API and SQL , advanced knowledge of HTML, CSS, JSON - Hybrid: This position has been designated as hybrid, generally contributing from the Los Angeles, CA office, a minimum of three days per week. - Travel: Must be able to travel domestically for business meetings, trainings and team events as needed. Nice to Have - Hands on experience with customer data platforms (CDPs) such as Segment, Tealium, mParticle, or Adobe Real-Time CDP. - Proficiency in advanced analytics or BI tools (e.g., Looker, Tableau, Power BI) for CRM performance insights. - Familiarity with mobile engagement platforms across Email, Push, and SMS. - Experience integrating CRM systems with data warehouses (Snowflake, BigQuery, Redshift) and ETL pipelines. - Strong understanding of lifecycle marketing strategy across acquisition, engagement, retention, and winback. - Experience with AI driven personalization, dynamic content, and recommendation engines. - Entertainment, streaming, ticketing, or e commerce CRM experience. Benefits - This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by Versant by visiting the Careers website.