Sr. Manager, CRM & Client Development - Diesel NAM

New York City, NY (On-site)

$115K/yr – $120K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own regional CRM and clienteling strategy across North America, driving implementation, coaching, campaign management, and performance analytics to grow client acquisition, retention, and lifetime value.

  • Lead localization of global CRM strategy and local campaigns
  • Coach stores and manage KPI-driven clienteling initiatives

Job Description

Responsibilities

  • Clienteling Strategy and Culture
  • Lead the implementation and localization of Diesel's Global CRM & Client Development Strategy across North America, ensuring alignment with global priorities while adapting to regional business needs.
  • Champion a client-first culture across the retail network, embedding best-in-class clienteling behaviors that elevate both in-store and omnichannel customer experiences.
  • Partner closely with Global CRM and Client Experience teams to identify and drive strategic opportunities, leverage customer insights, and continuously evolve CRM and clienteling initiatives.
  • Act as the regional expert for client development, influencing business decisions through customer insights, market trends, and retail best practices.
  • Foster collaboration across Retail, Marketing, E-commerce, Events, Merchandising, and Global teams to deliver consistent and elevated client experience.
  • Retail Enablement
  • Maintain a strong in-store presence, spending 80% of time coaching, mentoring, and supporting Store Managers and Client Advisors while leading by example through direct client engagement.
  • Train and inspire retail teams in clienteling with best practices, including outreach, appointment selling, relationship management, and long-term client retention.
  • Identify and develop in-store Clienteling Ambassadors who champion best practices and drive adoption across the retail network.

Requirements

  • 5+ years of experience in CRM, Client Development, Clienteling, or Retail Leadership within premium or luxury retail environments.
  • Proven success designing and implementing clienteling strategies across multiple retail locations, delivering measurable improvements in client engagement and commercial performance.
  • Extensive experience building relationships with high-value clients and leading by example in a client-facing luxury environment.
  • Strong coaching and leadership skills with a demonstrated ability to influence, motivate, and develop retail teams to achieve clienteling and business objectives.
  • Deep understanding of client behavior, lifecycle marketing, omnichannel CRM, and luxury retail operations.
  • Highly analytical with the ability to interpret CRM and retail performance metrics, identify opportunities, and translate insights into strategic action plans.
  • Strong commercial acumen with experience driving client acquisition, retention, loyalty, and customer lifetime value.
  • Experience planning and executing client events, activations, and loyalty initiatives that deliver measurable business impact.
  • Excellent communication, presentation, negotiation, and stakeholder management skills with experience working across global and cross-functional teams.
  • Comfortable working in a fast-paced, multicultural organization while managing multiple priorities and competing deadlines.
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Diesel

2.7 Glassdoor

Diesel Laptops provides commercial truck efficiency solutions for truck repair facilities. This includes dealer-level diagnostics tools, diesel technician training, technical repair information, parts information, and a technical support department staffed with diesel technicians and IT Pros.Our mission is simple: To provide the best products and service to our customers. We take great pride in our company, our commitment to customer service and in the products we sell. With 10+ years in the commercial truck diagnostic industry, we've seen pretty much everything.

Founded in 2010
Irmo, South Carolina, USA
244 employees (15 in marketing)
39% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
81.3K
Monthly Google Ads Budget
$3.6K
Traffic Source Mix
Search
56.2%
Direct
36%
Referral
5%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~246

Marketing Team

Marketing Team Size
9 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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