Sr. Manager, Creative Consumer and Brand Awareness (Auto) at Capital One | Plano, TX | $162K/yr – $184K/yr

Capital One

Sr. Manager, Creative Consumer and Brand Awareness (Auto)

Plano, TX (On-site)

$162K/yr – $184K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the creative strategy engine for a major brand, turning consumer insights into social-first campaigns and guiding a multidisciplinary team across platforms like YouTube and TikTok.

Creative leadership and strategy development: shape insight-driven direction and approve proposals with Brand Managers and creatives.
Team and partnerships: manage art directors, designers, copywriters, and cross-functional partners to remove blockers and scale work.
Platform-led content guidance: steer content creation with internal teams and agencies for social channels and emerging formats.

Job Description

Responsibilities

Enable creative leaders and teams to do their best work
Lead and inspire the team in the initial strategy development of insight-driven creative.
Review and approve new creative proposals. Work with Brand Managers and Creatives to effectively scope and resource work, and lead team creative reviews.
Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
Empower and inspire full-time associates through coaching and help them develop in their careers.
Build and maintain relationships with a network of partner groups (business, process, legal, governance, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
Work with our internal teams, content creators, and agencies to define, guide, craft content creation on key platforms such as YouTube, Meta, TikTok and more.
Be an industry expert
Partner with and influence marketing and internal business leaders to understand consumer needs, positively influencing marketing strategy and the customer experience.
Use expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval