Responsibilities

• Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
• Lead concept development and oversight across campaigns and initiatives — partnering with art directors and designers to generate multiple, distinct, on-brief creative territories rooted in strategy and insight.
• Translate briefs into big ideas — ensuring all creative work ladders up to a clear creative north star and delivers against business and brand objectives.
• Champion a strong creative process — bringing structure, clarity, and rigor to briefing, concepting, feedback, and execution in a way that reflects best-in-class agency workflows.
• Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders to develop AI-driven creative workflows and automation to enhance speed without compromising quality.
• Write and oversee copy development across channels — including campaign concepts, video scripts, brand messaging, product marketing, lifecycle, and retail experiences.
• Develop messaging frameworks and narratives that support full-funnel storytelling and ensure consistency across touchpoints.
• Elevate creative quality by providing clear, actionable feedback and direction.
• Guide work through review and approval processes, effectively presenting and defending creative rationale to senior stakeholders.
• Act as a brand steward, ensuring consistency in voice, tone, and messaging across all outputs.

Requirements

• 10+ years of experience in creative copywriting, with significant time in agency or agency-like environments
• Proven experience developing concept-driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking, not just execution
• Experience collaborating closely with art directors and designers to produce integrated creative work
• Strong understanding of creative briefs, positioning, and insight-driven ideation
• Experience leading or mentoring writers and contributing to a high-performing creative team culture
• Ability to present and sell ideas clearly and persuasively to cross-functional partners and senior stakeholders
• Well-rounded writing background including video, digital, product marketing, and integrated campaigns
• Strong instincts for brand voice and storytelling, with the ability to flex across tones and audiences
• Comfortable working in a fast-paced, iterative environment with shifting priorities
• Bilingual English/Spanish preferred (fluent in speaking, reading, and writing)

Benefits

• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.