Responsibilities

• Develop a deep understanding of the buyer persona and pain points
• Collaborate with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns, identify content gaps and develop the content roadmap
• Develop and lead an Editorial Board and Marketing team-wide editorial strategy
• Own the content planning and execution that maps to the buyer journey
• Support thought leadership development with subject matter experts and executive leadership team
• Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets
• Heavily contribute to quarterly campaign planning and reporting
• Heavily contribute to annual marketing strategy with an eye on the vision and MBOs
• Execute on established KPIs to measure content program impact and utilize data to inform quarterly content plans
• Utilize strong analytical skills to test, track, and report out content performance results

Requirements

• 8+ years of content management and strategy experience, including SaaS B2B Marketing experience
• Exceptional writing and editing skills, with demonstrated success creating compelling content that is tailored to goals and audiences
• Excellent communications and organizational skills
• Ability to lead and scale teams and processes within a dynamic growth environment
• Proven ability to work and thrive in a fast-paced environment
• Comfortable managing multiple demands and meeting tight deadlines
• Experience working at a fast growing company