Responsibilities

• Strategy & Leadership: Lead and mentor the member marketing team, fostering a culture of high performance, experimentation, and empathy
• Customer Acquisition: Develop and execute comprehensive paid and organic acquisition strategies to meet aggressive growth goals within the business line
• Lifecycle Management: Direct the member lifecycle team to optimize onboarding, retention, and re-engagement campaigns, ensuring members find the right care at the right time
• Digital Partnerships: Build and manage strategic relationships with external digital partners and platforms to expand Lyra’s reach and presence
• Cross-Functional Collaboration: Partner closely with Product, Operations, Content, and Digital teams to ensure marketing efforts align with business objectives and the member experience
• Data Analysis: Monitor and report on key performance indicators (KPIs), utilizing insights to refine channel mix, messaging, and budget allocation

Requirements

• 8+ years of experience in consumer marketing, growth marketing, or demand generation, ideally within the healthcare, health-tech, or B2B2C space
• Proven Leadership: Minimum of 3 years of experience managing and developing marketing teams
• Acquisition Expert: Deep expertise in managing multi-channel campaigns across paid social, search, content marketing, and organic growth levers
• Strategic Thinker: Ability to translate complex business goals into actionable marketing roadmaps
• Analytical Rigor: Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets
• Communication Skills: Exceptional writing and presentation skills, with the ability to influence stakeholders at all levels

Preferred

• Experience driving healthcare consumer acquisition via health plan and provider referral channels
• Familiarity with HIPAA compliance and marketing in a regulated environment
• Expertise in marketing automation platforms (e.g., Braze) and CRM systems (Salesforce)
• A passion for mental health and transforming the healthcare landscape

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!