Drive brand strategy and execution across multiple markets with a focus on assortment, pricing, and commercial alignment.

• Lead assortment strategy across base business and innovation to drive clarity, productivity, and growth and lifecycle management (LCM) alignment and recommendation including line extensions, innovation, discontinuations.
• Lead assortment strategy & new item recommendations for international markets (Canada, Mexico, UK)
• Ensure strong base business maintenance, keeping products, claims, pricing, and selling tools accurate and competitive.
• Lead base business maintenance projects & refresh opportunities across collections
• Develop pricing strategy recommendations in partnership with Finance, Sales, CMI, and Category Management.
• Lead brand business intelligence, tracking performance and opportunities across channels and markets.
• Lead ongoing competitive analysis staying up to date on key promos/trends/innovation news. Partner closely with CMI/Harvest MSI on deep dive analyses and business health/POS tracking.
• Translate data into actionable insights and recommendations for brand leadership and integrated marketing plan adjustments.
• Support Senior Marketing Director for brand and product education strategy, ensuring consistent, compelling education internally and externally and collaboration (collab) strategy, supporting evaluation and operational execution of brand collaborations.
• Act as the key brand contact and orchestrator for Canada, Mexico, and the UK, ensuring global alignment and market readiness.
• Ensure brand strategies are commercially grounded and execution ready.
• Own and manage the brand marketing budget, ensuring disciplined investment aligned to strategic priorities.
• Partner with the Senior Marketing Director and Finance on forecasting, tracking, and optimization of spend.
• Lead and develop direct reports, establishing clear priorities, ways of working, and operating rhythms.
• Drive operational rigor, accountability, and continuous improvement across brand strategy and operations.
• Serve as brand partner to the Sales MS&P Director and Category Management Director, ensuring alignment on assortment, pricing, and commercialization, supporting Senior Marketing Director.