Responsibilities

• The Sr Manager, Brand Strategy & Activation will lead defining the long-term brand strategy, positioning, and cross-category strategy.
• The Sr Manager will focus on Thomas & Friends, Matchbox and Disney Pixar Cars, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business.
• The Sr Manager will manage a team of direct reports, and will report directly into Head of Brand for Portfolio Vehicles.
• Partner with leadership to define brand vision, mission, and positioning
• Steward brand equity across all categories (toys and franchise verticals)
• Lead consumer insights work and make informed recommendations to inform equity and purpose
• Develop portfolio strategy in partnership with leadership
• Establish global brand guardrails (visual identity, tone, messaging pillars) to allow cross functional empowerment
• Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
• Develop Content in partnership with Mattel Studios to ensure brand objectives and alignment

Requirements

• 8+ years of experience in marketing, with a minimum 3-5 years in brand marketing.
• Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
• Thorough understanding of marketing mix and KPIs
• Bold thinker with a finger on the pulse of culture. Can balance creative & innovative thinking with data and KPIs
• Thrives in a fast-paced and creative environment
• Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.