Sr. Manager, Brand Partnerships, Collabs & Licensing

Los Angeles, CA (On-site)

$125K/yr – $145K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end licensing program from strategy to execution, including partner negotiations, contract oversight, risk management, and financial performance, while closely aligning with marketing and brand vision to grow equity and customer acquisition.

Job Description

Responsibilities

  • Lead the licensing and collaboration strategy, ensuring alignment with overall business and marketing goals, and map out a 2–5 year pipeline
  • Develop and execute long-term licensing strategies that align with the company's vision, brand equity goals, and market trends
  • Conduct regular market analyses to identify emerging opportunities and potential risks
  • Partner with the VP of Marketing to identify partner and IP opportunities that build brand equity, drive cultural relevance, and fuel new-customer acquisition
  • Lead negotiations with potential licensing partners, ensuring favorable terms for the company
  • Draft and review licensing contracts to ensure compliance with legal and business standards
  • Work closely with legal and finance teams to ensure proper risk management and financial structure for licensing deals
  • Manage day-to-day communications with partners to resolve issues, manage timelines, and ensure compliance
  • Determine SKU mix, pricing, and overall size opportunity for all collections
  • Monitor the financial performance of licensing deals and partnerships, including sales performance and royalty revenue

Requirements

  • Bachelor's degree in Business, Marketing, or a related field preferred
  • 5–7 years in licensing, partnerships, or business development, with a proven track record managing cross-functional teams and executing successful licensing strategies; Beauty experience preferred
  • A commercial deal-maker with a marketing sensibility — you understand how a licensing deal builds (or dilutes) brand equity, and you structure toward the former
  • Strong negotiation skills and experience drafting and reviewing contracts
  • Deep understanding of market trends, cultural shifts, emerging opportunities, and risks
  • Excellent communication and interpersonal skills, with the ability to manage internal and external stakeholder relationships
  • Experience working with legal, finance, product development, and marketing teams
  • Analytical mindset with the ability to monitor and report on financial performance
  • Strong problem-solving skills
  • Ability to work independently and collaboratively in a fast-paced environment

Benefits

  • ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more.
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ColourPop

2.4 Glassdoor

Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).

Founded in 2014
Kuluin, Queensland, AUS
33 employees (5 in marketing)
0% recommend to a friend

Salaries

Posted range

$125K/yr – $145K/yr

Taken straight from the job posting.

See all ColourPop salaries

Marketing Team

Marketing Team Size
3 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$81.4K
Traffic Source Mix
Search
33.4%
Direct
56.9%
Referral
4.1%
Social
4.5%
Paid
0.8%

Headcount Trend

Current headcount: ~33
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Sr. Manager, Brand Partnerships, Collabs & Licensing

ColourPop · Los Angeles, CA · On-site