Sr. Manager, Brand Marketing (Onsite Mat Leave Coverage) at Seed Beauty/ColourPop | Los Angeles, CA | $140K/yr – $150K/yr

Seed Beauty/ColourPop

Sr. Manager, Brand Marketing (Onsite Mat Leave Coverage)

Los Angeles, CA (On-site)

$140K/yr – $150K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the GTM engine for launches that balance brand storytelling with cross‑channel execution, budget discipline, and data‑driven decisioning to drive retail success.

Growth & Brand GTM Ownership: lead end-to-end launches with positioning, platform, retailer execution, and post-launch reporting.
Narrative to Shelf: craft a through-line across formats and channels from concept to shelf.
Cross-Channel Alignment: ensure Social, Influencer, PR, Paid Media, and DTC stay consistent and impactful.

Job Description

Go-to-Market Leadership. Lead and support end-to-end GTM strategy for key franchise and innovation launches — from positioning and campaign platform through retailer execution and post-launch performance reporting.
Brand Storytelling. Craft the narratives that stop the scroll and start buying. Build breakthrough campaigns with a clear POV and a through-line that holds from concept to shelf — across every format, channel, and audience.
Campaign Architecture. Translate product truth into breakthrough creative. Push the work until it's genuinely unforgettable — not just on-brand. You're the person who makes the brief great, not just the one who approves it.
Cross-Channel GTM Support. Partner with Social, Influencer, PR, Paid Media, and DTC teams to ensure every launch lands with consistency and impact across every touchpoint. Inconsistency is where brand love dies — you make sure it doesn't.
Budget Management & Performance. Own and manage marketing budgets across campaigns and channels. Track performance metrics — reach, engagement, conversion, ROAS — and optimize spend to maximize ROI at every stage of the funnel.
Revenue Accountability. Lead with numbers, not lean on them. Come to every business review with a clear story — what the data says, what it means, and what we do next.
Insights → Action. Pull from consumer data, cultural signals, and competitor intel to surface growth opportunities. Don't just report what happened — explain why, and say what we do about it.
Retail & Partner Programs. Build compelling sell-in narratives and retail activation plans for Ulta, Target, and emerging channels. Make the buyer as obsessed as our community.
Infrastructure & Playbooks. Build the launch frameworks that scale. If a process doesn't exist and it should, create it — no waiting, no hiding behind "that's not my job."
Multi-Hat Mentality. You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range, not depleted by it.
Senior Stakeholder Presence. Run briefings that align cross-functional teams fast. Influence without authority. Move people, not just decks.

Seed Beauty/ColourPop

2.7 Glassdoor

With a unique combination of insight and foresight into the new world beauty landscape, we are the premier destination for acceleration in the beauty industry, bringing brands and products to consumers faster than anyone else in the world. SEED is reinventing how beauty brands interact with customers and are focused on turning beauty enthusiasts’ dreams into reality through continuous disruption. With over 65+ years of industry expertise, SEED Beauty’s fully verticalized business model allows its portfolio of brands to ideate, formulate, develop, test, manufacture, launch and ship products all under the same roof. SEED’s campus, located in Southern California, spans 15 warehouse-sized buildings, and houses all corporate teams and manufacturing operations. As a verticalized business, SEED Beauty’s talented team is comprised of chemists, product developers, designers, creatives, marketers, manufacturing professionals, and engineers. The diversity of SEED’s functional expertise, paired with its manufacturing capabilities, sets it apart from the rest in the industry. SEED Beauty’s portfolio consists of three award-winning brands: •ColourPop redefines luxury by creating high-quality, luxury makeup products at accessible prices. ColourPop prides itself on being cruelty-free, price accessible, and keeping their customers at the center of everything they do. •Fourth Ray Beauty believes in efficacious, highly concentrated, affordable skincare. Fourth Ray Beauty is committed to developing progressive, efficacious skincare formulas that are 100% cruelty-free, vegan and formulated with high-performing active ingredients and botanicals to deliver optimal results. •SOL Body believes in giving everyone the ability to feel themselves through glowy, bronzey, shimmery body makeup and oils. SOL’s body-loving products help everyone glow-get-it by highlighting their highlights. All SOL formulas are 100% vegan and cruelty-free.

Founded in 2014

Oxnard, California, USA

171 employees (32 in marketing)

www.colourpop.com

23% recommend to a friend