Sr Manager, B2B Content Marketing at Luminize | San Diego, CA | $160K/yr – $200K/yr

Luminize

Sr Manager, B2B Content Marketing

San Diego, CA (Unknown)

$160K/yr – $200K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content engine, turning editorial planning, distribution, and storytelling into pipeline-ready assets and credible thought leadership.

Editorial & Channel Ownership: Set the content roadmap, publish long-form work, and drive SEO-enabled distribution across blog, newsletter, and LinkedIn.
Customer Stories to Revenue: Convert client outcomes into case studies and sales-ready proof aligned to the buying journey.

Job Description

Editorial Planning & Execution: Own the content roadmap across blog, case studies, industry reports, newsletter, and long-form thought leadership. Partner with the VP of Marketing to translate company priorities into a quarterly content plan — and leverage internal SMEs to produce high-authority, credible content that actually helps our audience make better decisions.

Editorial Planning & Execution: Own the content roadmap across blog, case studies, industry reports, newsletter, and long-form thought leadership.
Channel Ownership & Distribution: Drive distribution across owned channels (blog, newsletter, LinkedIn) and coordinate amplification with paid and social. Own our SEO strategy end-to-end — keyword research, on-page optimization, and competitive gap analysis. Partner with our HubSpot owner to ensure content is actively nurturing pipeline at every lifecycle stage.
Customer Stories & Sales Enablement: Surface real client outcomes and develop them into case studies, testimonials, and proof points that Sales and BD can use in every conversation. Build a steady pipeline of customer stories mapped to the buying journey.
Performance & Operations: Define and report on content KPIs: organic traffic, MQLs sourced from content, content-influenced pipeline, engagement, and share of voice. Manage freelance writers and agency partners. Own quality, voice, and accuracy across everything published under Luminize's name.
Cross-Functional Partnership: Collaborate with Brand on visual identity and major campaigns. Partner with senior leadership on speaking narratives, conference content, and executive LinkedIn presence. Stay close to Sales conversations and client wins to surface the stories that matter.

Luminize

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

Founded in 1970

San Diego, California, USA

78 employees (30 in marketing)

www.luminize.com