Sr Manager, Analytics, Analytic Liaison

Chicago, IL (On-site)

$104K/yr – $140K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the core analytics storytelling for direct mail programs, turning campaign data into actionable recommendations for strategy, account teams, and clients, with emphasis on audience targeting, test design, and outcomes tied to business goals.

  • Align analytics requests with Direct Marketing strategy and client objectives.
  • Translate insights into clear, client-facing messaging and test‑and‑learn plans.
  • Drive timely delivery and cross-team collaboration to show impact on direct mail performance.

Job Description

Responsibilities

  • Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements.
  • Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
  • Coordinate with Analytics teams to ensure timely, accurate delivery of outputs.
  • Manage priorities across multiple client programs.
  • Interpret analytic outputs and translate findings for the internal client-facing teams.
  • Connect performance results to business outcomes, with a focus on direct mail effectiveness.
  • Simplify complex analytics into clear messaging for account teams and clients.
  • Ensure consistency in how insights are communicated across programs.
  • Apply direct mail expertise to evaluate and improve:
  • Audience targeting and segmentation

Requirements

  • 8+ years of experience in direct marketing, direct mail, marketing analytics, or related roles.
  • Experience working closely with analytics teams in a marketing or agency environment.
  • Background in client-facing roles supporting campaign performance and reporting.

Preferred

Benefits

  • We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.
Quad logo

Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

Founded in 1971
Sussex, Wisconsin, USA
10K employees (1,327 in marketing)

Traffic Signals

Monthly Visitors
55.7K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
34.2%
Direct
53.8%
Referral
9%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~10.2K

Marketing Team

Marketing Team Size
676 (7% of company)
Median Career Experience
13 years
Median Tenure
9.4 years

Funding

Total Funding
$1.9B
Last Raise
$35M
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $35M
  • Apr 2014
    Post IPO Debt • $1.9B

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