Sr Manager Agentic Commerce - GTM

Bolingbrook, IL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead revenue growth and commercial performance for the Agentic Commerce channel with category-level optimization and strategic partnerships.

  • Must-have: 8+ years in digital commerce or AI-driven retail with cross-functional leadership.
  • Standout: Proven ability to translate revenue goals into GTM plans and category priorities.
  • Standout: Experience launching channels, pilots, and partnerships with AI platforms.

Job Description

Responsibilities

  • Revenue & Commercial Performance Leadership
  • Accountable for revenue growth and commercial performance across the Agentic Commerce channel.
  • Drive execution to achieve revenue, margin, and expansion targets.
  • Translate financial objectives into actionable GTM plans and category-level priorities.
  • Own forecasting inputs, revenue pacing, and performance diagnostics.
  • Identify performance gaps and implement corrective action plans.
  • Go-To-Market Strategy & Channel Expansion
  • Develop and execute quarterly GTM plans and launch roadmaps.
  • Prioritize AI agent ecosystems and platforms for activation and scale.
  • Lead channel launches, pilots, and expansion initiatives.

Requirements

  • 8+ years of experience in SEO, digital commerce, product data strategy, or search visibility within a scaled enterprise environment.
  • Proven track record building and scaling structured data, feed ecosystems, and AI-readable content frameworks.
  • Deep understanding of schema markup, product feeds, content systems, and the evolution from SEO to generative and agent-driven search.
  • Demonstrated ability to lead cross-functional initiatives across IT, digital, marketing, merchandising, and operations.
  • Strong commercial acumen with the ability to connect AI system behavior to revenue growth, margin performance, and category outcomes.
  • Analytical rigor with experience translating data into prioritization and measurable business impact.
  • Experience leading and developing high-performing teams.
  • Executive-level communication skills with strong stakeholder management and influence capabilities.
  • Ability to operate with urgency and ownership in a fast-paced, evolving technology landscape.
  • Strategic mindset with bias for action, governance discipline, and continuous improvement.

Preferred

  • Experience with generative search, LLM ecosystems, AI-native commerce, or agentic platforms preferred.
  • Familiarity with API-driven commerce architecture and structured commerce data layers preferred.
  • Experience in retail media, marketplace optimization, or algorithm-driven merchandising preferred.
  • Background in omnichannel retail; beauty experience strongly preferred.
  • Experience designing governance frameworks for automated or AI-driven systems preferred.

Benefits

Ulta Beauty, Inc. logo

Ulta Beauty, Inc.

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty, all in one place. Today, Ulta Beauty has grown to become the top national retailer offering the complete beauty experience. Ulta Beauty brings possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and our industry-leading Ultamate Rewards loyalty program.ALERT: We are aware of a scam whereby imposters are posing as employees from Ulta Beauty and vendors to Ulta Beauty. Beware of anyone requesting financial or personal information.At Ulta Beauty, we take pride in creating a best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card, driver’s license or bank information, etc.) from you via text or email. If you are suspicious of a job posting or job-related email mentioning Ulta Beauty, let us know by contacting us at 630-410-4800 or email HRServiceCenter@ulta.com.

Founded in 1990
Bolingbrook, Illinois, USA
37K employees (4,100 in marketing)

Traffic Signals

Monthly Visitors
37.7M
Traffic Source Mix
Search
27.3%
Direct
63.2%
Referral
5.5%
Social
2.7%
Paid
1.2%

Headcount Trend

Current headcount: ~37.1K

Marketing Team

Marketing Team Size
1,461 (4% of company)
Marketing Roles Posted (Last 30 Days)
1