Responsibilities

• Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
• Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
• Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
• Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
• Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
• Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
• Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
• Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
• Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
• Provide mentorship and leadership, raising the bar for execution excellence

Requirements

• 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles
• Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
• Strong analytical mindset with ability to independently identify opportunities and prioritize actions
• Proven ability to influence cross-functional teams without direct authority
• Strong communication skills with ability to synthesize and present insights
• Bachelor’s degree

Preferred

• Background in personalization, targeting, or lifecycle marketing
• Omni-channel retail, healthcare, or fintech experience
• Advanced degree preferred

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources, based on eligibility
• Additional details about available benefits are provided during the application process and on Benefits Moments .