Responsibilities

• own the end-to-end player lifecycle, from first touch through long-term retention and reactivation.
• design and execute the communications, programs, and experiences that keep players engaged, active, and invested in the Amazon Gaming ecosystem.
• build the lifecycle marketing engine from the ground up, defining the player journey, creating segmentation frameworks, developing automated communication strategies.
• partner with product and analytics teams to drive measurable improvements in player engagement, retention, and lifetime value.
• serve as the connective tissue between acquisition and loyalty

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave