Sr. Integrated Marketing Manager at KEEN Footwear | Portland, OR | $136K/yr – $143K/yr

Sr. Integrated Marketing Manager

Portland, OR (On-site)

$136K/yr – $143K/yrSenior Level6+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive integrated GTM strategy and regional activation for footwear/apparel consumer marketing with cross-functional briefs and activation toolkits.

Own the integrated GTM briefs and activation toolkits from brief through launch across regions.
Must-have: 6–8 years in integrated marketing/brand programs with cross-functional leadership without authority.
Standout: Global/regional coordination with multi-region activation and GTM toolchains (Asana/Smartsheet/Jira).

Translate Strategy into Integrated GTM Briefs
Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.
Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.
Frame strategic “where to play” decisions, including key consumer moments, platforms, and partnership archetypes into actionable GTM pathways, briefs, and activation plans.
Lead GTM Briefing & Alignment
Lead seasonal and campaign kickoff meetings to align Strategy, Brand Communications, Creative, and Regional teams.
Facilitate cross-functional input, decision-making, and alignment throughout the briefing process.
Maintain a single source of truth for GTM briefs and activation toolkits, including version control and key decisions.
Orchestrate GTM Planning & Readiness
Lead development and management of the integrated GTM calendar and cross-functional workback plan from brief through launch, in partnership with Program Management.