Responsibilities

• Define global communications objectives, audience segmentation, strategies, tactics, assets, creative deliverables, timelines, and ROI frameworks to advance growth marketing priorities.
• Drive audience-centric integrated growth marketing initiatives with limited oversight, orchestrating efforts across paid, earned, shared, and owned channels.
• Act as a subject matter expert in integrated marketing communications, bringing deep knowledge of audience strategy, multichannel campaign development, performance measurement, industry trends, and growth opportunities.
• Develop growth marketing plans and content briefs prioritized aligned to priority audiences, channels, and business objectives to shape editorial and campaign output.
• Lead omnichannel campaign development and execution in close collaboration with channel and regional teams across digital, email, web, OOH, nurture, events, and more.
• Measure, optimize, and communicate campaign impact and effectiveness, translating performance into actionable insights and recommendations.
• Partner cross-functionally with brand and creative, product marketing, regional and in-country marketing, and other stakeholders to define and deliver audience- and channel-specific content.
• Use data and testing to prioritize, evaluate, and optimize integrated growth marketing programs for maximum business impact.
• Monitor and analyze program performance through qualitative and quantitative inputs to drive continuous learning and ongoing optimization.
• Demonstrate a collaborative, one-team mindset and build strong partnerships across functions and geographies

Requirements

• Minimum of 8+ years of experience leading growth marketing initiatives, ideally in the healthcare industry.
• Demonstrated ability to build trusted, collaborative relationships across teams and with stakeholders at every level of the organization.
• Strong expertise in developing, refining, and editing narratives that translate into compelling, audience-centric content.
• Excellent program management skills, with the ability to maintain momentum, ensure alignment, and deliver work on time
• Deep functional knowledge across all areas of growth marketing, with a proven track record of driving measurable business impact through marketing and sales enablement programs.
• Highly effective in cross-functional settings, with the ability to align multiple stakeholders and navigate complexity to move initiatives forward.
• Thrives in a highly matrixed environment, demonstrating agility, sound judgment, and the ability to adjust quickly in response to changing priorities, stakeholder needs, and business demands.
• Demonstrated expertise in building and executing integrated demand generation campaigns that guide audiences through the full marketing funnel.
• Strong analytical acumen and comfort using data, market intelligence, and customer research to make informed, fact-based decisions.
• Strategic and creative thinker who can connect marketing programs to larger product, growth, and business objectives.
• Exceptionally organized, detail-oriented, and committed to delivering at the highest level of quality and execution.
• Outstanding verbal, written, presentation, and negotiation skills.
• Bachelor’s degree required, MBA or Master’s degree preferred

Preferred

• MBA or Master’s degree preferred