Responsibilities

• Own the number: Drive to quarterly sourced pipeline targets for Industry Expansion and engage in consistent reviews with Sales leadership to stay on track. Maintain clear accountability for performance and optimization.
• Own the relationship: Serve as the lead Revenue Marketing partner to the VP of Industry Expansion and senior sales leaders. Participate in planning cycles, forecast calls, and QBRs to align on account priorities, sub-industry focus areas, and growth strategies.
• Build the industry revenue marketing strategy: Develop and execute a unified demand generation plan tailored to Financial Services, Healthcare, and Manufacturing. Determine the right mix of 1:few and 1:many ABM, digital programs, third-party activations, and field marketing plays to drive net-new logo growth.
• Activate cross-functional campaigns: Partner closely with Solutions Marketing, Demand Gen, Growth, Field Marketing, Partner Marketing, and Events to launch integrated industry campaigns including webinars, executive programs, sponsored content, and targeted account engagement.
• Co-lead field and executive programs: Collaborate with Field Marketing to design and execute executive events, account-centric experiences, and high-touch plays that accelerate priority deals. Be scrappy and hands-on when needed.
• Establish scalable playbooks: Identify repeatable frameworks for industry engagement and multi-threaded account penetration. Document what works, sunset what doesn’t, and refine the motion over time.