Sr. Growth Product Marketing Specialist

Bellevue, WA (On-site)

$126K/yr – $173K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the customer lifecycle engine for product marketing by designing scalable engagement, value storytelling, and cross-functional playbooks that drive onboarding, adoption, retention and expansion.

  • Lifecycle Execution: Design end-to-end onboarding, adoption, and renewal plays that enable Customer First teams to deliver measurable outcomes.
  • Cross-Functional Messaging: Align Sales, CS, Marketing, and Support to standardize value messaging and promote our services.
  • Value Storytelling: Tie ROI metrics to touchpoints and in-product experiences to support expansion.

Job Description

  • Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
  • Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
  • Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
  • Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
  • Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
  • Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.

3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.

  • Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
  • Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
  • Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
  • Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
  • Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
  • Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
  • We’re intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
  • Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
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Okta

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Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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