Responsibilities

• Growth Loop Engineering: Design and implement viral referral loops and organic growth initiatives that leverage unique platform features to accelerate user acquisition.
• Funnel Analysis & Optimization: Drive the end-to-end optimization of the user journey, identifying and eliminating drop-off points from initial awareness through to long-term retention and asset growth.
• Paid Channels & Attribution: Own the strategy and execution of paid acquisition channels, establishing rigorous attribution models to ensure high-efficiency spend and clear ROI/ROAS across global campaigns.
• Product Marketing Collaboration: Partner closely with the Product Marketing lead to align growth experiments with our core brand voice and ensure that high-velocity acquisition efforts are supported by a cohesive, high-trust narrative.
• Ecosystem Stickiness & Partnerships: Build long-term engagement by leveraging the broader ecosystem; design co-marketing initiatives and partnership loops with key protocols that drive user stickiness and make Slush the primary hub for their financial activity.
• Data-Driven Leadership: Partner with Data Science to build instrumentation that measures user quality, liquidity, and unit economics across the ecosystem.