Sr. Growth Marketing Manager - New Products at Samsara | San Francisco, CA | $100K/yr – $168K/yr

Samsara

Sr. Growth Marketing Manager - New Products

San Francisco, CA (Remote)

$100K/yr – $168K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and lead demand generation for new offerings with multi-channel campaigns to drive pipeline and revenue.

Own multi-channel demand generation programs to hit key commercial milestones.
Must-have: 5+ years in demand generation with proven multi-channel results.
Standout: Data-driven experimentation and AI/analytics for optimization.

Job Description

Responsibilities

Own the demand generation strategy for new offerings and support the business in hitting key commercial milestones.
Drive pipeline and revenue by designing and launching multi-channel campaigns across email, webinars, direct mail and more, with clear hypotheses and measurable outcomes.
Partner with Sales, PMM, Customer Success, and channel owners to plan and execute integrated motions across the customer lifecycle.
Pilot and scale new motions/channels to unlock efficient growth, using insights from data analysis to inform our experimentation strategy.
Define test plans, instrumentation, and reporting cadences to create best-in-class prospect and customer experiences
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

5+ years in demand generation, growth marketing, or related B2B marketing roles.
Experienced at leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity.
Proven track record in building multi-channel programs that drive qualified pipeline and revenue.
Proficiency with marketing automation and CRM (Marketo or equivalent; Salesforce).
Strong analytical rigor; skilled at experiment design, interpreting results, and turning insights into action.
Excellent stakeholder management and executive-level communication.
High ownership, bias to action, and accountability in fast-moving environments.
BS/BA degree or equivalent experience.

Preferred

Blends analytical depth with creative execution; expert in B2B tech marketing and growth levers.
Hands-on experience with SQL and/or Python (or equivalent) for analysis and experimentation.
Background in management consulting, analytics, or similar problem-solving roles.
Strong writing skills with experience creating content for emails, webinars, webpages, or blogs.
Thrives in 0→1 environments; comfortable operating in a startup-within-an-enterprise context.
Experience with Databricks (or similar data platforms) and advanced Salesforce usage.

Benefits

Flexible Working
Belonging at Samsara
Accommodations
Fraudulent Employment Offers

Samsara

4.2 Glassdoor

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Founded in 2015

San Francisco, California, USA

5.1K employees (282 in marketing)

www.samsara.com

81% recommend to a friend

96% CEO approval