Responsibilities

• Drive Customer Growth Across the Insurance Market
• Develop and execute lifecycle marketing strategies that increase customer retention, product adoption, expansion, and upsell across Eagleview’s insurance portfolio.
• Create targeted marketing programs that support customers throughout their growth journey—from individual adjusters and field users to enterprise carrier deployments.
• Partner with Sales and Customer Success to accelerate renewals, cross-sell, and upsell opportunities within strategic accounts.
• Develop account-based growth programs that support enterprise sales motions and deepen relationships with key insurance carriers.
• Increase adoption of new products, capabilities, and AI-powered solutions across existing customers.
• Other duties as assigned.
• Partner with Business and Revenue Leaders
• Serve as the primary marketing partner to Insurance Business Unit leadership, aligning marketing priorities with revenue objectives and strategic initiatives.
• Collaborate closely with Sales leadership and Customer Success on account growth strategies, campaign priorities, and customer engagement plans.

Requirements

• 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology companies.
• Proven experience driving customer retention, expansion, upsell, and revenue growth within existing accounts.
• Experience supporting enterprise sales organizations and complex, consultative buying cycles.
• Strong understanding of account-based marketing strategies and customer lifecycle management.
• Exceptional cross-functional collaboration skills with the ability to influence Sales, executive leadership, Product, and Customer Success teams.
• Highly analytical with experience translating customer and business data into actionable marketing strategies.
• Outstanding written and verbal communication skills.
• Experience managing multiple strategic initiatives simultaneously while delivering measurable results.

Preferred

• Experience marketing to property and casualty insurers, claims organizations, adjusters, or insurance technology buyers.
• Experience supporting enterprise account growth and expansion within strategic customers.
• Familiarity with Salesforce, marketing automation platforms, customer data platforms, and modern marketing analytics tools.
• Experience using AI-powered marketing tools to improve productivity, personalization, and campaign performance.
• Experience in geospatial technology, property intelligence, PropTech, InsurTech, or related industries.