Responsibilities

• You'll own paid search and paid social for HomeLight - two channels that matter a lot to the business.
• That means running the campaigns yourself, being accountable for the numbers, and working closely with our data and product teams to ensure we're measuring correctly.
• Day to day, that looks like: building and optimizing Google Ads campaigns (search, Performance Max, remarketing), managing Meta across Facebook and Instagram, running a real testing program with creative and audience experiments, and staying on top of CAC and ROAS with enough fluency to explain what's moving and why.
• You'll also be the person who brings AI into the workflow in practical ways.
• This role is hands-on. You'll own these channels and are expected to run them well.
• This is a lean team. You'll drive impact directly, with ownership of HomeLight's paid channels.

Requirements

• 5-plus years of hands-on paid search and paid social experience, with meaningful time in-house
• Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
• Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup
• Demonstrated use of AI tools in a marketing workflow - not just awareness of them
• Strong SQL and analytics skills - you pull your own data and build your own reports
• Experience with attribution in a high-consideration, long-cycle product (real estate a plus; mortgage, insurance, or fintech also relevant)
• Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself
• Clear communicator with senior stakeholders - you can explain performance without overstating it

Benefits

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including one month paid sabbaticals!
• HomeLight Services to help you with buying and selling your home