Responsibilities

• messaging, positioning, and materials to support both consumer and B2B audiences for your clients.
• use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.
• lead with a consumer-first mindset, building marketing strategies that drive acquisition, engagement, and long-term loyalty across the full customer life cycle.
• translate business goals into clear, compelling positioning, messaging, and storytelling that resonates with real people - not just stakeholders.
• act as a strategic partner and subject matter expert for your accounts - turning business objectives into effective marketing strategies, creative direction, and campaign briefs that drive results.
• bring go-to-market strategies to life, using proven tools and frameworks while adapting approaches to meet unique audience needs, timelines, and channels.
• develop and execute data-driven, omnichannel marketing strategies that connect digital, retail, and partner experiences into a seamless customer journey.
• use insights, testing, and performance data to continuously optimize campaigns, improving conversion, engagement, and lifetime value.
• ensure every touchpoint - consumer-facing or partner-facing - meets a high bar for quality, compliance, and brand integrity, with clarity and consistency at every step.
• translate complex marketing performance into clear, compelling narratives, helping teams and clients understand the “why” behind the results.